Big Data and the State of Your Loft

You may have noticed a huge amount of focus on Big Data and its benefits to businesses and their income. I would not disagree with this, but I don't think I have ever come across a concept that has had so many illustrations, analogies and over engineered stories to explain a fairly simple concept in my entire career that has spanned two different centuries... most vendors agree that the term 'Big Data' is not really appropriate anyway!



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