How Web-To-Print Can Grow a Wide Format Print Business and Enhance Existing Customer Relationships

This article explains how offering a web-to-print (W2P) portal is a logical extension to a large-format print workflow, streamlining job capture for the printer and adding convenience for customers. It can attract new business but can be implemented with existing customers without requiring any restructuring of the business. 'Software as a service' licensing removes the financial and IT resource hurdles for smaller wide-format print providers.



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